Our Vision, Purpose, and Strategy

Our vision

We want to inspire a stronger savings culture by being the most trusted UK savings provider, giving everyone the opportunity to save confidently.

Our purpose

  • Creating value through delivering cost-effective debt financing
  • Providing services to Government
  • Helping Government to deliver policy objectives

Our values

We keep our promises

  • We are true to our word
  • We're accountable for our actions
  • We're honest and clear about what's possible, and what's not
  • We communicate clearly with purpose and direction

We are confidently curious

  • We challenge assumptions
  • We learn in many ways and take responsibility for our own growth
  • We proactively contribute and create space to welcome new ideas
  • We embrace being part of what tomorrow brings

We build meaningful connections

  • We respectfully support as well as challenge each other
  • We're all here to contribute to something bigger than ourselves
  • We keep an eye out for each other and offer support
  • We feel safe to be our true selves

Our strategy

Our Inspire & Invest Strategy has cross-cutting strategic aims reflecting our joined up approach to delivering our vision and purpose.

Below are our three key strategic aims:

  1. Building a self-service digital business
    Our customers are at the heart of our business. We are building a self-service digital experience with support for vulnerable and excluded customers.
  2. Increasing efficiency
    We work in partnership with our suppliers and partners to deliver improved effectiveness and efficiencies in the running of our business.
  3. Building a nimble, scalable and flexible business
    We are transforming our business to move from a single outsource supplier to a multi-supplier model. This will ensure that we have a strong, resilient infrastructure and a flexible and scalable operation that can continue to serve savers and the Government for generations to come