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Why cash is king

1 September 2007

The relative underperformance of so many investment vehicles in recent years has made the task of developing a cast-iron, guaranteed to deliver, investment strategy nigh on impossible.

It could be time for a more cautious and, we would argue, sensible view of portfolio planning. If you believe that consistency is ultimately as important as performance, it is only logical that more of your money is kept in a relatively risk-free environment.

An investment portfolio must be built on a secure base that is guaranteed to provide consistent returns. And when it comes to consistency, cash is king.

Tools & tips

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Where next?

If you still want to know more, here are some links you might find useful:

To provide you with the fullest range of information and opinion, we draw from a wide range of sources and so the views expressed here do not necessarily reflect those of NS&I and should not be taken as financial advice.