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Press release

 ‘MY LOVE DON’T COST A THING’ – IT’S THE HONEYMOON

24 November 2004

Winter may be the proposal season with one in three Brits popping the question between December and February, but most newlyweds would choose a tropical location for their honeymoon destination, according to new research from National Savings and Investments (NS&I). And with expected costs averaging £3,000 per couple, more than one in three (35%) will risk getting into debt to fund their ideal exotic getaway. 

Almost 40% of Brits named classic beach locations such as Mauritius (22%) or a Caribbean cruise (16%) as their honeymoon of choice.  But these hot spots don’t come cheap.

Most popular honeymoon getaways

The average UK wedding including the honeymoon now costs £15,764*, with just under 20% of this spent on the dream holiday of a lifetime.

Ranking

Honeymoon hotspot

1

Classic Beach location such as Mauritius

2

Cruise around the Caribbean

3

Romantic City e.g. Venice

4

Country Hotel or cottage in the UK

5

Touring Australia

A quarter of people expect to pay between £1,500 and £2,500 for their ideal getaway while one in six would end up with a honeymoon costing over £5,000.

This may be due to our high expectations, with one in four people ideally disappearing for a month or longer and romantic breaks in the UK appealing to only one in 10.

Forget me not

Yet despite the luxury honeymoon, almost one in three is unable to remember the proposal, either when it was (17%) or where it happened (11%). This might be due to our British reserve which means most pop the question in the quiet of their own home (38%). Only one in 14 would choose to go public in a restaurant and a very brave but tiny 2% announce their love at a famous landmark or in sports grounds. 

Feeling the pinch

While the proposal may fade, the costs do not. Worryingly, more than one in three would take on debt through credit cards (25%) or loans (10%) to finance their dream honeymoon. Surprisingly those between 55 and 64 are most likely to borrow with 35% flexing the plastic to fund their trip.

Only 27% would pay for their ideal honeymoon with their salary, most instead would choose to raid their rainy day money, with 65% of people prepared to dip into their savings to meet the cost.

Yet many would look to friends and family for help, with (19%) swapping the toaster and towels for travel vouchers by putting their honeymoon on the wedding gift list.  A further one in 10 would have their honeymoon part-funded by their parents.

Early Bird

“But there is no substitute for saving early,” comments John Prout, sales director at National Savings and Investments.

“Coming back from the holiday of a lifetime to bills or diminished savings may rob you of your holiday glow. If you are lucky enough to receive a proposal or are planning to propose in the next few months, make a smart decision and start a separate saving pot.  Debts shouldn’t be one of the reminders of your big day.”

* = You and Your Wedding Magazine – February 2004

Ends

Please don’t hesitate to give the press office a call if you would like a regional breakdown of these statistics.

Notes to Editors:

The National Savings and Investments survey was conducted by TNS via PhoneBus, between 01 – 03 October 2004. The sample size was 1,018 GB adults aged 16+.

Q - In which month was your marriage proposal made?

Jan

Feb

March

April

May

June

July

Aug

Sep

Oct

Nov

Dec

No proposal

Can’t remember

10%

11%

6%

4%

5%

9%

6%

4%

8%

6%

4%

9%

1%

17%

Q - Where did your marriage proposal take place?

Place

Total

Scot-land

Wales

N E

N W

Yorks /Humber

E Mids

W Mids

E Anglia

Lond-on

S E

S W

At home

38%

38%

41%

45%

31%

36%

50%

30%

37%

39%

36%

44%

Can’t remember

11%

6%

8%

5%

18%

18%

10%

-

15%

18%

10%

8%

Weekend Away / Holiday

8%

9%

8%

9%

9%

8%

5%

14%

11%

5%

10%

7%

In a pub / bar

7%

3%

5%

14%

12%

8%

10%

5%

-

8%

7%

6%

In a restaurant

7%

18%

13%

-

4%

7%

1%

6%

-

7%

4%

9%

In the countryside

5%

6%

1%

7%

5%

-

11%

8%

7%

3%

4%

5%

At a party

4%

2%

-

7%

13%

-

-

6%

4%

1%

4%

2%

At the seaside

2%

-

1%

-

-

-

2%

4%

-

-

6%

5%

Theatre/Cinema

1%

-

2%

6%

3%

2%

-

-

-

1

-

-

Famous Landmark e.g. London Eye

1%

-

3%

4%

-

2%

-

-

-

3%

-

-

Sports Ground i.e. on a Scoreboard

1%

6%

-

-

-

-

-

-

-

-

2%

-

Other

15%

13%

16%

3%

8%

19%

11%

27%

27%

14%

17%

14%

Q - How long, ideally would you go on honeymoon for?

 

Total

Scot-land

Wales

N E

N W

Yorks /Humber

E Mids

W Mids

E Anglia

Lond-on

S E

S W

Long Weekend

2%

-

3%

-

4%

3%

3%

2%

5%

3%

1%

4%

7-10 Days

23%

22%

18%

32%

24%

21%

21%

26%

32%

20%

25%

15%

2-3 Weeks

47%

53%

60%

32%

47%

51%

39%

42%

27%

45%

51%

58%

A month

18%

21%

13%

26%

15%

18%

24%

22%

21%

20%

13%

16%

Longer than a month

8%

3%

5%

9%

10%

5%

12%

6%

12%

10%

9%

5%

Don’t know

2%

-

1%

-

-

2%

1%

2%

2%

2%

1%

3%

Q - What would your ideal honeymoon destination be?

Destination

Total

Scot-land

Wales

N E

N W

Yorks /Humber

E Mids

W Mids

E Anglia

Lond-on

S E

S W

Classic beach location e.g. Mauritius

22%

35%

30%

22%

25%

23%

23%

17%

9%

19%

18%

18%

Caribbean cruise

16%

13%

18%

14%

15%

21%

16%

15%

19%

22%

10%

22%

Romantic city e.g. Paris

13%

7%

9%

20%

18%

9%

10%

17%

5%

14%

14%

11%

Country hotel/cottage in UK

13%

8%

8%

9%

11%

17%

17%

15%

28%

9%

14%

13%

Touring Australia

11%

12%

14%

9%

9%

9%

11%

12%

10%

11%

14%

12%

African safari

8%

7%

12%

7%

6%

8%

3%

9%

7%

10%

8%

6%

Driving tour of USA

6%

7%

4%

4%

4%

4%

9%

8%

5%

8%

7%

4%

A trip somewhere untouched e.g. Tibet

4%

5%

2%

3%

3%

3%

9%

2%

4%

4%

7%

1%

Activity-based holiday e.g. trekking

2%

2%

3%

2%

2%

-

-

2%

-

1%

6%

4%

Other

2%

2%

2%

4%

4%

4%

-

3%

7%

-

2%

4%

Don’t know

3%

3%

-

3%

2%

2%

2%

2%

5%

2%

1%

6%

Q - How much to you expect this ideal honeymoon to cost?

 

Total

Scot-land

Wales

N E

N W

Yorks /Humber

E Mids

W Mids

E Anglia

Lond-on

S E

S W

Under £500

3%

2%

3%

3%

6%

4%

4%

4%

3%

3%

1%

6%

£500 to £1499

18%

18%

22%

18%

19%

21%

16%

24%

12%

16%

16%

19%

£1,500 to £2,499

25%

27%

24%

24%

21%

23%

22%

21%

23%

30%

29%

26%

£2,500 to £3499

18%

28%

27%

22%

19%

13%

15%

11%

23%

14%

18%

23%

£3,500 to £4,499

12%

9%

9%

10%

9%

13%

20%

15%

5%

16%

12%

9%

£5,000+

15%

11%

8%

22%

13%

21%

10%

14%

23%

17%

13%

12%

Don’t know

9%

4%

7%

1%

13%

4%

13%

13%

12%

4%

11%

5%

Q – How do you intend to pay for your ideal honeymoon?

 

Total

Scot-land

Wales

N E

N W

Yorks /Humber

E Mids

W Mids

E Anglia

Lond-on

S E

S W

Savings

65%

64%

64%

60%

61%

62%

66%

64%

61%

66%

71%

65%

Salary

27%

28%

28%

27%

23%

30%

24%

29%

36%

29%

19%

30%

Credit card

25%

24%

31%

17%

32%

25%

18%

19%

20%

25%

26%

28%

Wedding Gift Vouchers

19%

29%

15%

26%

11%

31%

12%

20%

19%

21%

14%

17%

Parents

10%

15%

1%

11%

8%

17%

14%

12%

6%

13%

5%

10%

Loan

10%

18%

8%

11%

7%

14%

16%

7%

13%

11%

5%

3%

Other

4%

-

6%

6%

9%

5%

5%

5%

3%

2%

4%

4%

Don’t know

3%

4%

2%

-

4%

2%

2%

5%

2%

2%

4%

6%

Q - In which month was your marriage proposal made:

Jan

Feb

March

April

May

June

July

Aug

Sep

Oct

Nov

Dec

No proposal

Can’t remember

10%

11%

6%

4%

5%

9%

6%

4%

8%

6%

4%

9%

2%

17%

Q - Where did your marriage proposal take place?

At home

38%

Non of the options provided

15%

Can’t remember

11%

Weekend Away / Holiday

8%

In a pub / bar

7%

In a restaurant

7%

In the countryside

5%

At a party

4%

At the seaside

2%

Theatre/Cinema

1%

Famous Landmark e.g. London Eye

1%

Sports Ground i.e. on a Scoreboard

1%

Q - How long, ideally would you go on honeymoon for?

 

Total

Scot-land

Wales

N E

N W

Yorks /Humber

E Mids

W Mids

Lond-on

S E

S W

Long Weekend

2%

-

3%

-

4%

3%

3%

2%

3%

1%

4%

7-10 Days

23%

22%

18%

32%

24%

21%

21%

26%

20%

25%

15%

2-3 Weeks

47%

53%

60%

32%

47%

51%

39%

42%

45%

51%

58%

A month

18%

21%

13%

26%

15%

18%

24%

22%

20%

13%

16%

Longer than a month

8%

3%

5%

9%

10%

5%

12%

6%

10%

9%

5%

Don’t know

1%

-

1%

-

-

2%

1%

2%

2%

1%

3%

Q - What would your ideal honeymoon destination be?

Destination

Total

Scot-land

Wales

N E

N W

Yorks /Humber

E Mids

W Mids

Lond-on

S E

S W

Classic beach location e.g. Mauritius

22%

35%

30%

22%

25%

23%

23%

17%

19%

18%

18%

Caribbean cruise

16%

13%

18%

14%

15%

21%

16%

15%

22%

10%

22%

Romantic city e.g. Paris

13%

7%

9%

20%

18%

9%

10%

17%

14%

14%

11%

Country hotel/cottage in UK

13%

8%

8%

9%

11%

17%

17%

15%

9%

14%

13%

Touring Australia

11%

12%

14%

9%

9%

9%

11%

12%

11%

14%

12%

African safari

8%

7%

12%

7%

6%

8%

3%

9%

10%

8%

6%

Driving tour of USA

6%

7%

4%

4%

4%

4%

9%

8%

8%

7%

4%

A trip somewhere untouched e.g. Tibet

4%

5%

2%

3%

3%

3%

9%

2%

4%

7%

1%

Activity-based holiday e.g. trekking

2%

2%

3%

2%

2%

-

-

2%

1%

6%

4%

Other

2%

2%

2%

4%

4%

4%

-

3%

-

2%

4%

Don’t know

2%

3%

-

3%

2%

2%

2%

2%

2%

1%

6%

 
Q - How much would you expect this ideal honeymoon to cost:

 

Total

Scot-land

Wales

N E

N W

Yorks /Humber

E Mids

W Mids

Lond-on

S E

S W

Under £500

3%

2%

3%

3%

6%

4%

4%

4%

3%

1%

6%

£500 to £1499

18%

18%

22%

18%

19%

21%

16%

24%

16%

16%

19%

£1,500 to £2,499

25%

27%

24%

24%

21%

23%

22%

21%

30%

29%

26%

£2,500 to £3499

18%

28%

27%

22%

19%

13%

15%

11%

14%

18%

23%

£3,500 to £4,499

12%

9%

9%

10%

9%

13%

20%

15%

16%

12%

9%

£5,000+

15%

11%

8%

22%

13%

21%

10%

14%

17%

13%

12%

Don’t know

8%

4%

7%

1%

13%

4%

13%

13%

4%

11%

5%

Average

£3025

£2864

£2628

£3329

£2859

£3263

£3016

£2938

£3173

£3016

£2792

Q – How do you intend to pay for your ideal honeymoon:

 

Total

Scot-land

Wales

N E

N W

Yorks /Humber

E Mids

W Mids

Lond-on

S E

S W

Savings

65%

64%

64%

60%

61%

62%

66%

64%

66%

71%

65%

Salary

27%

28%

28%

27%

23%

30%

24%

29%

29%

19%

30%

Credit card

25%

24%

31%

17%

32%

25%

18%

19%

25%

26%

28%

Wedding Gift Vouchers

19%

29%

15%

26%

11%

31%

12%

20%

21%

14%

17%

Parents

10%

15%

1%

11%

8%

17%

14%

12%

13%

5%

10%

Loan

10%

18%

8%

11%

7%

14%

16%

7%

11%

5%

3%

Other

4%

-

6%

6%

9%

5%

5%

5%

2%

4%

4%

Don’t know

3%

4%

2%

-

4%

2%

2%

5%

2%

4%

6%

 

For further information on NS&I contact the NS&I Media Team:

NS&I Media Team

Mark Brooks

020 7348 9301

mark.brooks@nsandi.com

Wendy Franklin

020 7348 9449

wendy.franklin@nsandi.com

Elen Thomas

020 7348 9654

elen.thomas@nsandi.com

Jonathan Akerman

020 7348 9433

jonathan.akerman@nsandi.com

ISDN for interviews

020 7602 4522

 

Out of hours

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Media team
NS&I has a number of spokespeople available for interviews and our experienced radio team is available via our ISDN line: 020 7602 4522.

The numbers below are for media use only. Customers wishing to contact NS&I can find details here.

Gareth Headon 020 7348 9494
gareth.headon@nsandi.com
Gill Stephens 020 7348 9449
gill.stephens@nsandi.com
Iman Asante 020 7348 9301
iman.asante@nsandi.com
Monica Del-Villar 020 7348 9654
monica.del-villar@nsandi.com

ISDN for interviews

020 7602 4522

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