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Press release

I'M LOVING ERNIE INSTEAD

05 November 2004

Aquarians, who include pop star Robbie Williams, have side-stepped Cancerians to become the luckiest zodiac sign this year, according to National Savings and Investments (NS&I). Recent research has revealed that people born under the sign of Aquarius are luckier than any other zodiac sign when it comes to winning Premium Bond prizes in 2004. (See Notes to Editors)

Luckiest zodiac signs

Ranking

Ranking Last year

Zodiac sign

1

9=

Aquarius

2=

2

Gemini

2=

7=

Aries

2=

7=

Virgo

5=

9=

Scorpio

5=

1

Cancer

Many people have a charm they consider brings them good fortune. While there’s no substitute for well-planned finances, how many people consider that the time and date they were born might have an influence on their financial well-being?

Faithful Aquarians found their loyalty paid off in last month’s draw, as they topped the list of lucky star signs – Cancer was top of the list in October 2003. As a group, Aquarians scoop around one Premium Bond prize in every seven of the thousands given away and collectively won around £112,000 more than the next luckiest star sign. Cancer, last year’s luckiest, has moved down the table but the sign famous for being shrewd still scoops around one in ten prizes.

Party animal Geminis have another reason to celebrate as the second luckiest (along with passionate Arians and creative Virgoans), with ERNIE, the Premium Bond prize machine, awarding them one in every nine Premium Bond prizes, worth just over £615,000. That kind of luck, combined with their outgoing nature, bodes well for friends and family who stand to be treated to meals out, new clothes or perhaps even a holiday with the winnings.

Fiery Sagittarians are still not reaping the rewards of being ruled by the planet of luck, Jupiter, as they are again amongst those at the bottom in the luck stakes. With ERNIE awarding them only one prize in every 50, it seems that Jupiter’s influence over abundance, expansion and growth is failing to shape the state of their finances.

Sally Swait, Premium Bond guru, says, “ERNIE is a charismatic Gemini just like Anna Kournikova, and is capable of generating just as much excitement while serving up a few more winners. Each month ERNIE charms over 1 million people born under all the signs of the zodiac by sending them a Premium Bond prize worth anything from £50 to the £1 million jackpot.

“While many people believe their star sign affects their luck, regardless of your birth date, Premium Bonds offer the same chance of excitement and the chance of tax-free returns. And win or not, you always retain your original investment”.

Ends

Notes to Editors

The research is based on the analysis of Premium Bond prizes £500+ (not including the £1 million jackpot) drawn in October 2004 and awarded to holders who started their Premium Bond holding during 2004 and for whom it was possible to attribute star signs. The results are scaled-up to reflect the total number of Premium Bond holders.

Rank

Star sign

Share of prizes won £500+ (%)

Estimated equivalent value (£)

Star sign characteristics

Celebrity zodiac sign

1

Aquarius (air)

13

£728,000

Humanitarian, quirky, independent, inventive

Robbie Williams

Jennifer Aniston

2=

Virgo (earth)

11

£616,000

Fastidious, analytical, meticulous, modest

Hugh Grant

Claudia Schiffer

2=

Gemini

(air)

11

£616,000

Versatile, witty, charming, energetic

Paul McCartney

Kylie Minogue

2=

Aries

(fire)

11

£616,000

Forceful, pioneering, enterprising, courageous

Ewan McGregor

Victoria Beckham

5=

Cancer

(water)

9

£504,000

Kind, protective, tenacious, shrewd

George Michael

Pamela Anderson

5=

Scorpio (water)

9

£504,200

Secretive, loyal, imaginative, determined

John Cleese

Julia Roberts

7=

Capricorn (earth)

8

£448,200

Ambitious, careful, prudent, disciplined

Jude Law

Sienna Miller

7=

Libra

(air)

8

£448,200

Easy going, romantic, diplomatic, refined

Sting

Gwyneth Paltrow

9

Leo

(fire)

7

£392,000

Generous, creative, broad minded, dramatic

Prince William

Madonna

10

Pisces (water)

6

£336,000

Artistic, kind, sensitive, adaptable

Michael Caine

Keira Knightley

11

Taurus

(earth)

5

£280,000

Reliable, solid, strong willed

David Beckham,

Martine McCutcheon.

12

Sagittarius (fire)

2

£112,000

Happy-go-lucky, jovial, open-minded, visionary

Brad Pitt

Britney Spears

Source: National Savings and Investments, October 2004

  • ERNIE is an acronym for Electronic Random Number indicator Equipment and was first switched on in 1957.
  • In October, ERNIE awarded 1, 031,858 prizes worth £66,039,000         
  • Since the first draw in 1957, ERNIE has given away over 110 million prizes worth £7 billion.
  • ERNIE 4 was launched in August 2004, the faster smaller machine can generate 1 million numbers an hour.
  • There is currently £23.6 million in unclaimed prizes. There is no time limit on claiming prizes.  Premium Bond investors can check to see if they have won by logging on to www.nsandi.com and using the Premium Bond prize checker.
  • Sally Swait is NS&I’s Premium Bond product manager.

Further information on National Savings and Investments (NS&I), including press releases and product information, is available on the website at www.nsandi.com.

Mark Brooks

020 7348 9301

 mark.brooks@nsandi.com

Wendy Franklin

020 7348 9449

wendy.franklin@nsandi.com

Elen Thomas

020 7348 9654

elen.thomas@nsandi.com

Jonathan Akerman

020 7348 9433

jonathan.akerman@nsandi.com

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020 7348 9755

 

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