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Media centre /
Press releaseBRITAIN'S TELEPHONE HABITS REVEALED29 March 20041 in 6 use the loo while on the phoneDo you know what your best friend is doing when you're chatting with them on the phone? Research from National Savings and Investments (NS&I) has flushed out the nation's most common telephone habits. On the bog and bone People from the North East are nearly five times (24%) as likely to chat from the smallest room in the house, compared to only 5% of Scots who admit to having a 'wee' chat. Topping the list of on-the-phone activities are watching TV (57%) and doodling (46%). (For full results see Notes to Editors) Short on time Lack of time may be a curse of modern day life, but imagine your boss calling you while he or she was in the bath - NS&I's research found one in 10 (13%) confessed to taking a bath while chatting on the phone. Power and control Jill Waters, head of telephone sales at National Savings and Investments, said, "National Savings and Investments receives around 2 million calls a year, so that means 300,000 people could be sitting on the loo while taking out an investment with us over the phone! "The great advantage for NS&I customers is that they can invest from the comfort of their armchair or bath tub, day or night, any day of the week, safe in the knowledge that their savings are 100% secure, and so is their privacy!" Ends Notes to EditorsThe National Savings and Investments survey was conducted by TNS via PhoneBus, between 19 - 21 March 2004. The sample size was 1,015 GB adults aged 16+. Which of the following, if any, do you do whilst talking on the telephone?
National Savings and Investments offers customers the opportunity to take out the following savings and investments over the phone 0845 964 5000: Easy Access Savings AccountCash mini ISA Fixed Interest Savings Certificates Index-linked Savings Certificates Children's Bonus Bonds Fixed Rates Savings Bonds Capital Bonds Pensioners Guaranteed Income Bonds Income Bonds National Savings and Investments is one of the largest savings organisations in the UK, offering a range of savings and investments products to 30 million customers. All products offer 100% capital security, because they are backed by HM Treasury. NS&I is the exclusive sponsor of The Classical BRIT Awards, the UK's premier classical awards show, at the Royal Albert Hall on 26 May 2004. Further information and digital images are available from the NS&I media team. An ISDN line is available for interviews. NS&I Media Team
Media team The numbers below are for media use only. Customers wishing to contact NS&I can find details here.
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