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Press release

STARS IN THEIR PRIZE

31 October 2003

Research has turned on its head what many astrologers have long believed, that Sagittarius is the luckiest star sign. National Savings and Investments (NS&I) has revealed that people born under the sign of Cancer are luckier than any other zodiac sign when it comes to winning Premium Bond prizes. (See Notes to Editors)

Ranking
Zodiac sign
Luckiest
Zodiac signs
1 Cancer
2=Gemini
2=Leo
4=Pisces
4=Taurus
6Libra
7=Aries
7=Virgo
9=Sagittarius
9=Scorpio
9=Aquarius
9=Capricorn

Many people have a charm they consider brings them good fortune. While there's no substitute for well-planned finances, how many people consider that the time and date they were born might have an influence on their financial well-being?

In October's draw, play it safe Cancerians topped the list of lucky star signs, scooping around one Premium Bond prize in every seven of the thousands given away. As a group, they won around £87,400 more than the next luckiest star sign.

Lucky Leos were second luckiest (along with party animal Geminis), with ERNIE awarding them just over one in every ten Premium Bond prizes, worth £570,600. That kind of luck, combined with their generous nature, bodes well for friends and family who stand to be treated to meals out, new clothes or perhaps even a holiday with the winnings.

Fiery Sagittarians, it appears, are not reaping the rewards of being ruled by the planet of luck, Jupiter, as they are among those at the bottom in the luck stakes. With ERNIE awarding them only one prize in every 25, it seems that Jupiter's influence over abundance, expansion and growth is failing to shape the state of their finances.

Sally Swait, Premium Bond guru, says, "ERNIE is a Gemini just like Kylie Minogue, only less able to make middle aged men blush. Like other Geminis, ERNIE oozes charisma and each month he charms around 700,000 people born under all the signs of the zodiac by making them Premium Bond winners."

"While many people believe their star sign affects their luck, regardless of your birth date Premium Bonds offer the same chance of excitement and the chance of tax-free returns. And win or not, you always retain your original investment".

Ends

Notes to Editors

The research is based on the analysis of Premium Bond prizes £100+ (not including the £1 million jackpot) drawn in October 2003 and awarded to holders who started their Premium Bond holding during 2003 and for whom it was possible to attribute star signs. The results are scaled-up to reflect the total number of Premium Bond holders.

Rank Star sign Share of prizes won £100+ (%)Estimated equivalent value (£) Star sign characteristics Celebrity zodiac sign
1Cancer (water) 15 £658,000 Kind, protective, tenacious, shrewd George MichaelJerry Hall
2=Gemini (air) 13 £570,600 Versatile, witty, charming, energetic Paul McCartney
Kylie Minogue
2=Leo (fire) 13 £570,600 Generous, creative, broad minded, dramatic Prince William
Geri Halliwell
4=Pisces (water) 11 £482,800 Artistic, kind, sensitive, adaptable Michael Caine
Elizabeth Taylor
4=Taurus (earth) 11 £482,800 Reliable, solid, strong willed, sensuous David Beckham
Kate Blanchett
6Libra (air) 9 £395,000 Easy going, romantic, diplomatic, refined Sting
Gwyneth Paltrow
7=Aries (fire) 6 £263,400 Forceful, pioneering, enterprising, courageous Ewan McGregor
Posh Spice
7=Virgo (earth) 6 £263,400 Fastidious, analytical, meticulous, modest Grant Hugh
Claudia Schiffer
9=Sagittarius (fire) 4 £175,600 Happy-go-lucky, jovial, open-minded, visionary Jamie Theakston
Zoe Ball
9=Scorpio (water) 4 £175,600 Secretive, loyal, imaginative, determined John Cleese
Julia Roberts
9=Aquarius (air) 4 £175,600 Humanitarian, quirky, independent, inventive Robbie Williams
Jemima Khan
9=Capricorn (earth) 4 £175,600 Ambitious, careful, prudent, disciplined Jude Law
Kate Moss
Source: National Savings and Investments, October 2003

ERNIE is an acronym for Electronic Random Number indicator Equipment and was first switched on in 1957.

In October, ERNIE awarded 734,468 prizes worth £41,313,900

Since the first draw in 1957, ERNIE has given away over 104 million prizes worth £6.7billion.

There is currently £23 million in unclaimed prizes. There is no time limit on claiming prizes. Premium Bond investors can check to see if they have won by logging on to www.nsandi.com and using the Premium Bond prize checker.

Sally Swait is NS&I's Premium Bond product manager.

Further information on National Savings and Investments (NS&I), including press releases and product information, is available on the website at www.nsandi.com.

Mark Brooks020 7348 9301mark.brooks@nsandi.com
Jonathan Akerman020 7348 9433jonathan.akerman@nsandi.com
Samantha Bennett:020 7348 9654sam.bennett@nsandi.com
Wendy Franklin020 7348 9449wendy.franklin@nsandi.com
Fax020 7348 9755
Out of hours07778 966387

Media team
NS&I has a number of spokespeople available for interviews and our experienced radio team is available via our ISDN line: 020 7602 4522.

The numbers below are for media use only. Customers wishing to contact NS&I can find details here.

Gareth Headon 020 7348 9494
gareth.headon@nsandi.com
Gill Stephens 020 7348 9449
gill.stephens@nsandi.com
Iman Asante 020 7348 9301
iman.asante@nsandi.com
Monica Del-Villar 020 7348 9654
monica.del-villar@nsandi.com

ISDN for interviews

020 7602 4522

Out of hours

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